News Flash丨Xiaomi Auto to Commences Global Expansion

Xiaomi Automobile ramps up its overseas expansion efforts, establishing a new team to test and prepare for international vehicle sales. The SU7 model will be sold via Xiaomi Home stores.

myzaker · 2024-12-13

According to Chinese media outlet 36Kr, information from various sources indicates that Xiaomi Auto is establishing vehicle exports business.

Insiders told the media that Xiaomi Group is forming a new team for auto exports business under International Division, and is recruiting key positions, such as market research analysts, project managers, and electric vehicle after-sales engineers. Besides, Xiaomi car business is recruiting positions targeting the international market for the autonomous driving department.

The global expansion initiate will be taken by small-scale vehicle sales across multiple overseas regions at the beginning, preparing for the large-scale rollout.

It is also reported that Xiaomi cars will be sold in existing Xiaomi Home stores overseas.

As a high-end sedan pricing above 200,000 yuan in China, the Xiaomi SU7 will have a price increase by additional tariffs and transportation costs. As we know that, there are several Chinese high-end NEV startups having expanded the global market, including NIO, Xpeng, and Zeekr.

keywords: #Xiaomi Auto expansion #Overseas vehicle sales #Xiaomi SU7 international #Xiaomi Home stores #Global electric vehicle market

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