Dongfeng Motor's VOYAH Enters Italy with Grand Showcase of Innovative Vehicle Lineup

VOYAH, a Chinese premium electric vehicle brand established by Dongfeng Motor, is now focusing on entering the Italian market. The consumers' interest intensified after the company debuted with a grand unveiling of its three SUVs, one MPV, and one Zhuiguang sedan. According to the company, it sold out 100 units instantly after the launching event.

Unveiling of the i-Cozy

What is more special this time about VOYAH, is that the company also launched its i-Cozy concept car at the Salone del Mobile Milano, which was a new try for the company. In order to impose a high-end, luxury and energy-efficient image to the brand, the i-Cozy concept car is debuted with Italian famous furniture designer Natuzzi's new items on Via Durini.

South Europe Embrace

Ever since it was founded back in 2022, VOYAH has constantly been expanding globally, and European auto market has always been its important target. VOYAH has already exported vehicles to Norway, Finland, Denmark, the Netherlands, Bulgaria, and the Czech Republic. To date, they have successfully exported nearly 10,000 vehicles in Europe.

With ambitions for future growth in European auto market, VOYAH is making efforts to dive into the Southern European market, and planning to expand to Slovakia, Germany, Spain, and Portugal and other countries.