The history of Voyah brand

Voyah, also known as Lan Tu in Chinese, is an emerging star in the electric vehicle market, representing the new strength of Chinese automotive manufacturing. This article will outline the history and development of Voyah, highlighting its journey from inception to its status as a notable player in the EV industry.

Genesis and Brand Philosophy

Voyah was born out of Dongfeng Motor Corporation, one of China's "Big Four" automakers, with a vision to lead the new energy vehicle 3.0 era. Established in 2018, Voyah's brand philosophy is encapsulated by its name, which suggests a voyage of exploration and discovery. The brand aims to provide a "truly worry-free" high-end smart electric vehicle experience.

Concept to Reality

The first concept car, VOYAH i-Land, was unveiled on July 29, 2020, showcasing Voyah's design philosophy of "light, quiet, and elegant". This concept car demonstrated Voyah's commitment to aesthetic design and its focus on creating a warm and open ecosystem that extends the definition of a vehicle as a mobility tool.

Market Expansion and Sales Growth

Voyah has been actively expanding its market presence. In August 2023, the brand reported a significant increase in sales, delivering 4,009 new vehicles, representing a 65% increase year-on-year and a 17% increase month-on-month. This growth underscores Voyah's rising market acceptance and influence.

Global Aspirations

Voyah's ambitions extend beyond the domestic market. In March 2023, the brand took a significant step towards internationalization by entering the Norwegian market and marking its formal debut in Europe. This move signifies Voyah's intent to compete globally and cater to the growing demand for EVs worldwide.

Innovation and Technology

Voyah's commitment to innovation is evident in its product offerings. The brand focuses on integrating advanced technologies such as intelligent connectivity, autonomous driving features, and efficient powertrains into its vehicles. This dedication to innovation is a cornerstone of Voyah's strategy to become a leader in the high-end EV segment.

The history of Voyah is a narrative of a brand that embodies the spirit of exploration and innovation. As a growing force in the EV market, Voyah continues to chart a course toward a future of sustainable and smart mobility.