China Auto Daily丨BYD Officially Enters Swiss Market with Multiple Models

BYD Enters the Swiss Market

On April 1st and 2nd, BYD held a brand launch event in Switzerland, officially entering the Swiss market. The first batch of models BYD brought to local customers includes the BYD SEAL, BYD SEALION 7, and SEAL U DM-i, covering both pure electric and plug-in hybrid power modes. In addition, BYD will open two stores in collaboration with Automotive Suisse in Lugano and Bellinzona, starting trial operations in April and planning to officially open in the third quarter of this year. By the end of this year, BYD will have established 15 sales points in Switzerland.

IM Motors Officially Launches in Australia

Following its entry into the Thai market, IM Motors officially entered Australia, showcasing its two global strategic models, the IM6 (overseas version of LS6) and IM5 (overseas version of L6), at the Melbourne Motor Show from April 5th to 6th. As planned, both models will be officially launched in Australia in the middle of this year.

HIMA: Over 100,000 Pre-Orders for the AITO M8 Model

On April 6th, HIMA announced that the cumulative number of pre-orders for the AITO M8 model has exceeded 100,000 units. The AITO M8 model started pre-orders on March 6th, with a pre-sale price starting at RMB 368,000 (USD 50,400 at an exchange rate of 1 USD = 7.3 RMB), and is set to be officially launched in mid-April.