Denza D9 Debuts in Thailand: Pricing and Details Revealed

Denza D9 RHD Versions Launched in Thailand

Recently, BYD-backed Denza held a grand launch event in Bangkok, Thailand, officially introducing its right-hand drive (RHD) versions of the Denza D9 MPV.

Denza D9 brings both front-wheel drive (FWD) and all-wheel drive (AWD) configurations powered by plug-in hybrid and pure electric, pricing between THB 1.99 million and THB 2.69 million (approximately RMB 420,000 - RMB 567,000, or $58,630 - $79,150). For comparison, the 2024 Denza D9 is priced between RMB 339,800 and RMB 660,000 in China.

Power and Performance

It is reported that there will be both PHEV and BEV versions available on Thai market.

Sales and Distribution

According to Denza, the company is planning to establish 5 Denza Experience Centers in key regions in Thailand, and aiming to launch ten sales networks by the end of the year.

Denza D9's Success in China

The Denza D9 MPV was officially entered the China auto market in August 2022. This MPV recorded 119,200 units sales volume by 2023, surpassing the Buick GL8 to become the best-selling MPV in China. This year, the Denza D9 has maintained robust growth, accumulatively delivered 75,000 units in the first three quarters.

Thailand's Automotive Market

Thailand is known as the largest automotive market in Southeast Asia, as well as the leading automobile manufacturing country in the ASEAN region. Thailand marks the fourth APAC market for Denza, following its successful entries in Hong Kong, Cambodia, and Singapore.

Presently in Thailand, the Japanese brands are dominating the luxury MPV segment. Denza D9, as a fresh new choice of premium MPV for Thai consumers, might reshape the local market in MPV segment.