Electrification Strategy in Motion: Jaguar Land Rover and Chery Unite Again

In a significant partnership, Jaguar Land Rover and Chery Automobile are set to manufacture new all-electric “Freelander” vehicles on Chery's electric platform. These vehicles are to be produced at the Chery Jaguar Land Rover production plant in Jiangsu Province. A testament to business synergy, this move is expected to establish a powerful presence in China's expanding electric vehicle market while facilitating Jaguar Land Rover's strategic shift towards full electrification.

chinanews · 2024-06-21

Jaguar Land Rover Goes Electric with Chery

Jaguar Land Rover is working in partnership with Chery Automobile, one of China’s biggest car manufacturers, on the development of a range of electric Freelander cars. In what appears a game-changer for the automobile industry, these cars will use Chery’s electric platforms and they are going to be manufactured in the Chery Jaguar Land Rover plant situated in Jiangsu Province.

Advancing Electromobile Transition

This step is strategically important because it may enable Jaguar Land Rover to take a key position in China’s booming electric vehicle market through better cost advantage and quicker vehicle development cycles offered by Chinese suppliers compared to any other car maker.

A Revolutionary Union

As people say that the arrangement could help Jaguar Land Rover reach its goal of going completely electric. It also acts as a way for Chery to gain more presence globally in terms of EVs (electric vehicles). Remarkably, Chery is shipping a whole vehicle platform abroad to luxury auto company for the first time, which worth being remembered in history books.