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NIO’s Sub-Brand ONVO Officially Launches L60: A Family SUV Priced from $21,200
At September 19th night, NIO’s sub-brand ONVO officially launched its highly anticipated model L60 priced from 149,900 yuan (approximately $21,200)
Introduction to ONVO L60
ONVO, NIO’s more mass market-oriented brand launched an event to introduce the detailed specs of the L60. The car is build to target the family market, benchmarking against the top-selling SUV Tesla Model Y.
ONVO L60 is available in two trims, offering an additional BaaS (battery as a service) purchase option.
Trim | CLTC Range | Price |
---|---|---|
NIO Onvo L60 (60 kWh) | 555 km | 206,900 yuan ($29,300) |
NIO Onvo L60 (85 kWh) | 730 km | 235,900 yuan ($33,400) |
If the customer prefer to purchase by BaaS, here are the prices:
Trim | Price | Monthly Battery Rental Fee |
---|---|---|
NIO Onvo L60 (60 kWh) | 149,900 yuan ($21,200) | 599 yuan ($85) |
NIO Onvo L60 (85 kWh) | 149,900 yuan ($21,200) | 899 yuan ($128) |
Competitive Edge Over Tesla Model Y
As we can see that the prices are lower than Tesla Model Y in every trim.
Tesla Model Y | CLTC Range | Price in China |
---|---|---|
Tesla Model Y RWD | 554 km | 249,900 yuan ($34,600) |
Tesla Model Y AWD Long Range | 688 km | 290,900 yuan ($40,300) |
Tesla Model Y AWD Performance | 615 km | 354,900 yuan ($49,100) |
ONVO L60 not only out-compete Model Y on price, but also specifications and performance:
👉ONVO L60 is larger than the Model Y, with a length, width and height of 4,750 mm, 1,921 mm, 1,624 mm and a wheelbase of 2,890 mm, providing a larger interior space.
👉ONVO L60 has a lower drag coefficient at Cd 0.229, compared to Model Y’s Cd 0.236.
👉ONVO L60 single-motor version achieves as low as 12.1 kWh/100 km energy consumption, and dual-motor version 12.7 kWh/100 km, surpassing Model Y.
👉ONVO L60 offers two ways of energy replenishment: fast-charging and battery swapping.
Infrastructure and Service Expansion
ONVO‘s President Ai tiecheng mentioned that the company has already own 304 battery swap stations, and by the end of 2024, the number will increase to 1000. Besides, ONVO is planning to establish over 200 stores and 350 service centers in 120 cities nationwide.
ONVO L60 Launch: Intelligent Features and Delivery Plans
The intelligent functions of the ONVO L60 is impressive as well.
In terms of intelligent driving hardware, the car provides a pure visual intelligent driving solution, by adopting 30 high-performance perception hardware, including:
👉1 4D imaging millimeter-wave radar, with the longest detection range of 370 meters;
👉7 high-definition cameras with 8 million pixels, with the longest forward detection range of 687 meters;
👉4 starlight 360-degree cameras that can still see clearly at a low illumination of 12 lux.
Strong Market Response
According to the company, the intelligent driving assistant system is ready to use once upon delivery, providing a full-scenario NOA navigation assistance and the smart parking system.
William Li, NIO Chairman and CEO, told the media that the company will not disclose the sales figures, but after the launch, the company is receiving large number of orders, increasing by 5 times.
Delivery Timeline
Here is the delivery plan for ONVO L60:
👉Start delivery on September 28th ,2024;
👉Deliver 5000 unite in October 2024;
👉Deliver 10,000 units in November 2024;
👉Deliver 16,000 units in January 2025;
👉Deliver 20,000 units in March 2025.
As one of the NEV startups, NIO is the second to launch its sub-brand’s first model. Xpeng launched MONA M03 and achieved great success. Will NIO gain a larger market share like Xpeng, and solid its market position? The sales performance of the ONVO L60N will be crucial.
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