Changan Auto’s 2025 Blueprint

Changan Auto achieved a record-breaking 2.683 million sales in 2024, driven by self-owned brands. In 2025, the company targets 3 million global sales and ¥300 billion revenue.

qq · 2025-02-11

Changan Auto 2024 Performance & 2025 Sales Targets

Changan Auto recoreded a sales volume of 2.683 million units in the whole year last year, marking its fifth consecutive year of growth and a seven-year high.

When looking into its sub-brands sales performance, Autocango noticed that the automaker’s yearly sales was driven by its self-owned brands, such as Changan, Deepal, Qiyuan brands, while its joint ventures, Changan MAZDA and Changan ford lagged behind. Data shows that Changan self-owned brands contributed over 80% of its total sales in the year of 2024.

Additionally, the sales of Changan’s new energy vehicles has been increasing, while the sales of gasoline vehicles has faced dramatic decrease. According to market data, Changan’s new energy vehicles (NEVs) surgedto 733,000 units in 2024, marking a year-on-year surge of52.4%.

How will the automaker plan for 2025? Announced by Changan Auto, the company is expecting 3 million vehicles sold globally in 2025, and targeting ¥300 billion in revenue.

Sub-Brand Breakdown

Here Autocango listed all the sub-brands under Changan, let’s check how they perform in 2024, and how will they leverage in 2025 to achieve a higher sales volume.

Sub-Brand	2024 Sales	2025 Target	Key 2025 Models	Competitive Edge
Changan	1,209,000 units	Undisclosed	CS75PLUS, UNI-V	· New Blue Whale high-pressure direct-injection engine · Aisin 8AT transmission · Intelligent energy management system
Deepal	240,000 units	500,000 units	Deepal S09 (full-size SUV) rivaling Li Auto’s L9 and Aito’s M9	· Huawei HarmonyOS cockpit · Huawei Qiankun ADS 3.0 autonomous driving · Deepal Super Extended-range Hybrid System
Avatr	73,000 units	220,000 units	Avatr 06 (mid-size sedan)	· Dual powertrains (BEV/EREV) · Huawei ADS integration
Qiyuan	146,000 units	Undisclosed	Qiyuan C798 (mid-size SUV), Qiyuan Q07	· SDA Tianshu Architecture and Large Model · Tianheng Smart Chassis
Changan MAZDA	76,000 units	Undisclosed	MAZDA EZ-6	N/A
Changan Ford	247,000 units	Undisclosed	Explorer, Edge L, Mondeo	N/A

Tech Revolution

Changan is betting on software-defined vehicles (SDVs) to capture the market. On February 9th, Changan Auto officially launched the "Dubhe Plan 2.0," focusing on four core areas of digital intelligence: products, operations, manufacturing, and ecosystem. It will mainly achieve in three key places: autonomous driving, smark cockpit, and battery technology.

Key innovations will be as follows:

Key innovations

Highlights

Autonomous Driving

· L3 systems - mass-market models

· L4 - premium lines

Smart Cockpit

· Multi-modal AI interaction

· 5G connectivity

· SDA Tianshu Architecture and Large Model

Battery Tech

· Pulse heating technology co-developed with CATL

· Separator-free solid-state battery co-developed with Talent New Energy

Changan Global Strategy 2025

In terms of overseas markets, Changan will accelerate its global strategy.

In 2024, Changan overseas sales hit 536,000 units (+49.6% YoY). According to its global strategy, Changan targets 1,500,000 units sold overseas by 2030. 2025 is vital for Changan.

At the beginning of 2025, Changan will send seven teams of staff to five big region worldwide for market research. How about its plans for localized plant construction and model launched overseas?

- Overseas Plants

In Southeast Asia, Changan’s Rayong plantin Thailand will complete construction in Q1 2025 with first phase of annual capacity hiting 100,000 units, targeting ASEAN, Australia, and the UK markets. Menwhile, KD projects in Kazakhstan and Uzbekistan will start production by 2025.

- Models Released on Overseas Markets

In terms of model launch, Changan will officially enter European auto market. Although we can’t learn the specific models or brands to be launched in Europe, we will focus on related news. Besides, Changan will introduce Changan brand, Deepal, Avatr into Middle East and Africa markets.